The following post is an excerpt from my new e-Book series, How to Become an e-Learning Freelancer. The three volumes in the series are designed to be easy-to-use, practical guides to getting your freelance e-Learning career off the ground. Learn more here!
In a recent post, I talked about the importance of properly setting up your small business as a freelancer. What I didn’t talk about then is how to establish a strong brand for your business. Your business’ brand is everything that represents you, from the name, to the look and feel of all your promotional assets (your logo, website, business cards, etc.). In addition, part of your brand is what you want to be known for—the products or services that represent the bulk of what you do. So naturally, the first thing to decide when creating your brand is the name of your business.
What’s in a Name?
While it may seem like a simple decision, selecting your business’ name is likely one of the most important choices you’ll make in your freelance career. It’s also a decision that should be permanent—you can change the name later, but that’s typically a bad idea because it creates legal paperwork and requires you to update everything from your domain name to your business cards—not to mention the chore of introducing the new name to your customers.
When I discuss this topic with other e-Learning freelancers, we often debate an age-old question: Should I use my personal name as my business’ name, or come up with a separate company name? (Marketing professionals often refer to these options as personal branding versus business branding.)
[This topic continues in my e-Book series, How to Become an e-Learning Freelancer.]