The following post is an excerpt from my new e-Book series, How to Become an e-Learning Freelancer. The three volumes in the series are designed to be easy-to-use, practical guides to getting your freelance e-Learning career off the ground. Learn more here!
As we continue through this month’s theme of marketing yourself and your business, I’d like to spend some time discussing a topic that doesn’t get enough attention in the e-Learning freelance world: building a personal branding kit.
In my early days freelancing as an e-Learning Designer, I did what most people do: I created self-marketing materials as I needed them. I had my portfolio put together, but beyond that, I didn’t spend a lot of time creating any other materials unless they were immediately necessary. I wrote cover letters on the fly; I got professional head-shots taken when I had a customer or opportunity that required one; and so on. This approach often left me scrambling at the last minute to create assets, and as a result, at any given time I had a host of materials that were useful in one instance, but together, didn’t add up to a cohesive brand.
That’s when I learned about the value of personal branding kits.
What is a Personal Branding Kit?
The short version: A personal branding kit is a set of self-marketing materials that you create that present your value as a freelancer through consistent messaging and a unified look and feel. Your branding kit is the manifestation of your brand; each item in your kit should in some way reflect what you and your business stand for, and the feelings you want to inspire in others.
But before we get into the specific items you should consider including in your own branding kit, it’s important to first define the cornerstones of your brand.
[This topic continues in my e-Book series, How to Become an e-Learning Freelancer.]