The following post is an excerpt from my new e-Book series, How to Become an e-Learning Freelancer. The three volumes in the series are designed to be easy-to-use, practical guides to getting your freelance e-Learning career off the ground. Learn more here!
Last week, we discussed the warning signs and characteristics of bad freelance clients—and how to avoid getting into a business relationship with one. Now it’s time for the fun part: learning how to identify and pursue the good clients who will help your business be as successful and lucrative as it can be!
What Makes a Client “Good”?
As I mentioned last week, no one is perfect, or all good or bad, but in the context of being an e-Learning freelancer, a good client is one that is a good fit for the work you do and the work that makes you the happiest, and one that you have the right rapport with in order to get through a project smoothly. While it’s easy to be strictly pragmatic about your freelance life, it’s just as important to remember that a good client is not simply one who pays you for your work, but rather is one that helps foster a relationship that benefits both of you.
Why You Need Good Clients
Since we previously covered the risks of bad client relationships, let’s talk about the benefits of having the right clients. Here are a few things that happen when I’m working with good clients:
- I get excited about the work I’m doing! A good client can not only motivate me to get work done, but also remind me why I’m passionate about e-Learning.
- I spend less time with my own insecurities because I’ve built trust with them. When I worry less about questions like “Will they approve the work I did for them?” or “What if I never find freelance work again?”, I’m able to spend more time focusing on moving my business forward. By working with a client I trust, I’m able to have faith that we can resolve any problems and therefore spend more time doing good work.
- I put my best work forward. If I’m working with a client who has trouble paying on time, or one who is hard to work with, I can sometimes get demoralized, which typically lowers my work output both in terms of quantity and quality. It’s not like I do bad work for my bad clients; it’s more that I do my best work when a good client is inspiring me to achieve on their behalf.
Everyone’s priorities are different, so I encourage you to take some time to think about what your freelance life is like when you’re working with your best clients, and make a list of both the intangible benefits (like “I’m less stressed out”) and the tangible ones (like “I get good, actionable feedback that helps me reduce the number of revision cycles I need”). Once you come face-to-face with your own personal list of benefits, hopefully it will become clear how important it is to invest time in making sure the clients you choose to work with are good ones!
[This topic continues in my e-Book series, How to Become an e-Learning Freelancer.]