CATEGORY: HEALTHCARE
TITLE: IMMUNOTHERAPY IN CANCER
PROJECT BACKGROUND
TECHNOLOGY USED
- Articulate Storyline
- PowerPoint
- Adobe Photoshop
- Camtasia Studio
OUR DESIGN APPROACH
For the design phase of the project, we wanted to achieve three goals:
- Capture the key points of the doctor’s presentation
- Present them in a visually engaging way
- Effectively communicate the highly complex information to non-medical professionals
HOW DID WE ACHIEVE OUR GOALS?
Immunotherapy is a treatment that uses the body’s immune system to fight diseases like cancer. It enhances the immune system’s ability to recognize, target, and eliminate cancer cells. As far as topics go, the ones in this presentation were very complex and introduced the need to explain immune checkpoint inhibitors, biomarkers, and pseudo-progression to a non-medically trained audience.
To capture the key points, we transcribed the presentation and converted it into an outline to provide a framework for our course layout and identify the topics to cover. To present the topics in a visually engaging way, we utilized charts, illustrations, animations, and motion backgrounds.
Finally, to effectively communicate the highly complex topics, we looked at them from the audience member’s perspective.
- What did they know?
- What terms or concepts might be confusing to them?
- What “language” do they use?
Remember, presenting information is never about the presenter; it’s about the audience! We wrote a narration script and had it professionally recorded using the data obtained.
We added professional voiceover narration, which added to the overall engagement of the material. Click the play button to hear a brief sample from the course.
Do you need a similar course? If so, contact us today! We would love to work with you and your team to design and deliver training that not only engages your employees but helps drive change within your organization.